Tuesday, May 20, 2008

The World Wide Web & how it is changing our world...

The world wide web (www) has revolutionized the world, in particular the business world. The old business paradigm is now dead and the new business model is changing every minute. Let's go back twenty years, the Internet was in its infancy. If a small company had a great product very few people knew about it. The newspaper industry was strong, advertisers knew how to reach their targets. Now, let's move forward, in 2008, the newspaper industry is in chaos, the industry is losing money because fewer people are reading the newspaper. The newspaper main competitor is the Internet, you don't need to wait until tomorrow to read what is the latest news in Asia or Europe, the Internet brings it now. Advertisers are being challenge by generations X & Y. Advertisers are now reaching into mediums that are new to them, such as: FaceBook, Linkedin, MySpace, YouTube, etc. Industry giants such as Google, Yahoo and Microsoft are bidding to become dominant in online advertising with millions of dollars at risk.

The Internet has made it possible for small companies to create awareness for their products or services. Blendtech a small company unknown to people became the BUZZ when their video was posted in YouTube, millions visited the video and the company became overwhelm with so much traffic (http://www.willitblend.com/) How much did the video cost? $0 and in return the company had its best year after sells skyrocketed.

The Internet has also changed the way talent is found. The Ting Tings, the English electro-pop duo of Katie and Jules De Martino is now famous due to two songs they posted on their MySpace page. Andy Samberg from Saturday Night Live (SNL) was discovered because he posted his "Short" videos online on 101.com

When Andy Samberg along with Jorma Taccone and Akiva Schaffer developed "The Short" in collaboration with SNL and the video was posted in YouTube.com "it was an undeniable online phenomenon that amassed over one million hits on YouTube.com within days of airing on "SNL." The short "burrowed its way into the nation's cultural consciousness" (The New York Times, 12/27/05) and sparked its own legion of Internet imitations" http://www.nbc.com/Saturday_Night_Live/bios/Andy_Samberg.shtml

Many business owners continue to believe that it takes a lot of money to create a web presence, but the truth is that it does not. Your new business can have a web precesence with almost no cost. The only service you will need to pay will be to have access online through one of the many internet providers such as PacBell, Comcast, Earthlink, AOL, etc. then the cheapest way to begin is to create a BLOG, it is free if you use BlogSpot, you can create a free email account from Google, Yahoo, etc and Voila! you are ready to begin writing about your business. However, a BLOG is not a substitute for your website.